When “The Facts” simply are not the facts

This week Ineos paid to have an 8 page supplement inserted into 10 Johnstone Press titles in and around the midlands.

An electronic version of the supplement (which does differ from the print version can be found here)

Having analysed the statements made, we have identified no less than 40 instances in which we believe the supplement breaches the Advertising Standards Authority code – specifically regarding clauses

• 3.1 (Misleading advertising)
• 3.6 (Subjective claims)
• 3.7 (Substantiation)
• 3.11 (Exaggeration).

We have today sent a formal complaint to the ASA, a copy of which can be downloaded here –  ASA Ineos 170127

We will update you on this blog when we receive a response. We will not however be able to reveal any discussions or preliminary conclusions reached as these would be confidential. We will leave that kind of behaviour to others.